The Top 5 Digital Marketing Services Every Business Needs
Digital Marketing Services (DMS) are the backbone of any successful business, and one of the best things about these services is that there’s always new knowledge to learn about them – even if you’ve been working in digital marketing for years! The following list includes the top 5 DMS which every business needs, from social media marketing to web design to email marketing and much more. Read on to learn more!
Search Engine Optimization
SEO is an important factor for any website looking to rank high on search engines like Google or Bing. The best way to keep a website in the top of SERPS (search engine rankings pages) is by engaging in organic SEO practices such as keyword research, content creation and optimization, social media marketing, etc. -Keyword research determines what words are searched most often so that you can write web copy that includes those words.
Search Engine Marketing
Digital Marketing Services include Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Social Media Marketing. PPC is a great way to advertise your business on the internet. It's an easy, affordable way to grow your online visibility, get noticed by more potential customers, and bring in new leads. PPC has one of the best ROI rates of any advertising platform available today. And with the changes in algorithms for Google AdWords, it's becoming even more affordable for small businesses who want to reach their target audience. SEO is a good option if you're trying to attract new customers who are actively searching for your product or service on search engines like Google, Yahoo!, Bing and others.
Social Media Management
Digital Marketing Services like social media management are a crucial component for any business looking to increase their digital reach. With social media becoming an increasingly popular platform, it is important for companies to have someone dedicated to engaging with their customers and building brand awareness. This includes scheduling posts, responding to comments, and analyzing metrics. A lot of small businesses also use social media to find potential new clients, so this service can also be very valuable for them. A good strategy might be to create an online contest or giveaway and promote the event on your page while asking fans or followers to share on their profiles in order to enter the contest.
Website Design and Development
Include an email signature with links back to your website or other online properties. This will not only serve as an additional call-to-action, but it will also provide valuable information about you or your brand when someone needs it the most. Encourage social sharing by providing links for Facebook, Twitter, LinkedIn and Google+. You can even add buttons or icons to encourage people to share content or retweet via their preferred social media platform.
Email Marketing
One of the most popular Digital Marketing Services is email marketing, which allows you to generate leads and ultimately convert them into customers. With a combination of automation and targeted messaging, email marketing can be a great way to grow your business. Another service that businesses rely on heavily for its affordability is pay-per-click advertising (PPC). PPC ads appear at the top or side of a search engine page or on other web pages related to keywords or phrases that people might search for. The idea behind PPC is that the ads are more visible to people searching for your type of product or service, so they’re more likely to click on it. And once they do, they might just end up being a customer!