As the world of business has changed, so too have the needs of businesses and their marketing strategies. In the era of social media and high-speed internet, traditional advertising just isn’t as effective as it used to be. What used to take months or years to plan can now be executed in days or weeks - if not hours! Social media allows businesses to communicate directly with customers, making it easy to get customer feedback, gain customer insights, and even start conversations with potential clients who would never have been receptive to traditional advertising in any way before.

The Beginning

A few months ago I was introduced to Best Digital Marketing Agency and wow... what an experience it has been. Prior to meeting these amazing people, I had no idea how to setup my Facebook business page, which influencers would be ideal for collaborations on Instagram, how to do SEO properly or even where one would find content if they wanted more engagement on their social media channels. It all seemed rather overwhelming because there are literally hundreds (if not thousands) of things to consider when starting off a new campaign.

Search Engine Optimization (SEO)

Everything about SEO revolves around quality content that's highly useful for a specific audience. Creating informative, helpful and entertaining content is paramount to building a strong brand in your industry. If you’re consistently creating remarkable pieces of content, people will start to associate your name with excellence and become regular visitors to your site. If they visit often enough, they'll see what new projects you're working on and trust that you've earned their business when it comes time to buy something. Consider using search engine optimization as an opportunity to not just drive traffic but also attract loyal followers who will spread positive word-of-mouth about your company.

Content Marketing

Every Best Digital Marketing Agency knows that content is king. And, yet, many agencies also create a tremendous amount of content and aren't getting nearly as much value out it as they should be. What's up with that? Today, you're going to learn about how to create content for your business in a way that will increase lead quality and quantity. So let's get started...! One aspect of creating great content is understanding where your audience lives online. For example, if you want to attract more leads through content marketing, it makes sense to put some effort into creating useful resources on LinkedIn—the world's largest professional network. If you want to reach B2B decision makers through social media or blogging, then go for it!

Pay per Click Advertising

Pay-per-click (PPC) advertising is a great way to direct traffic to your website quickly. What makes PPC different from SEO, social media and display ads is that it directs traffic directly to your site or landing page. Even better, you can be up and running with pay per click within minutes by simply setting a budget and selecting keywords that relate to your company. The results are immediately measurable, since you can see how much money you're spending on clicks per day, week or month.

Social Media Marketing

As you know there are several strategies that can be used to promote a business or product, but social media marketing is by far one of them. Social media marketing is similar to word of mouth and traditional advertising only it has enhanced methods. You can obtain followers on social sites such as Facebook, Twitter, Instagram, YouTube and LinkedIn. From there you have advertisements that promote your website or a sales page. Social media marketing has endless uses because everyone loves and uses social media. Best Digital Marketing Agency has programs in place to help companies grow on various social networks; which is a great idea for businesses looking for more exposure without spending too much money on ads.

Using conversion rate optimization (CRO) techniques

Don’t neglect CRO. It may be tempting to focus your energy on new customer acquisition, but that's a losing strategy if you aren't retaining customers and getting them to spend more. Focus on using CRO to improve your site for existing users and giving them more reasons (and better ways) to buy from you again. Make sure your marketing is front-loaded with value so you can hook customers quickly—more than 60% of people who contact a business don't follow through with their inquiry due to an unhelpful initial interaction. Use surveys or exit interviews at checkout or when they opt out of emails to ask customers why they didn’t engage and what would make them stick around.